“We’re Your Neighbor” Brand Awareness Campaign


In response to market research that determined the need for increase brand awareness in multiple markets, messaging was developed that focused on the fact that Springleaf was a part of local communities and also educated consumers about their options. The multichannel campaign included:

  • Cable advertising on national networks
  • Local Radio Spots
  • Outdoor Advertising
  • Newspaper Ads
  • High School Sponsorships

Roles and responsibilities:
Concept development; art direction; script writing; storyboard development; production management

AdCommunity Outdoor