“We’re Your Neighbor” Brand Awareness Campaign

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In response to market research that determined the need for increase brand awareness in multiple markets, messaging was developed that focused on the fact that Springleaf was a part of local communities and also educated consumers about their options. The multichannel campaign included:

  • Cable advertising on national networks
  • Local Radio Spots
  • Outdoor Advertising
  • Newspaper Ads
  • High School Sponsorships

Roles and responsibilities:
Concept development; art direction; script writing; storyboard development; production management

AdCommunity Outdoor