The annual Bandshoppe Catalog was the company’s primary sales tool. Distributed twice each year, with different covers to keep the design fresh, the catalog showcased the range of product lines offered. Decisions about featured products were made based on sales data as well as the need to showcase possibilities in a business that catered to custom-design needs from many customers.
Roles and responsibilities:
Concept development; art direction; print layout design and execution; product design (dance wear, band uniforms, flag design); photography direction