The annual complimentary calendar has become one of the most popular pieces with Springleaf customers. Customers regularly write/call to compliment the design, often requesting more information on the images selected.
Selecting a brand-appropriate theme that a wide demographic range can enjoy can be difficult: customers come back to the branch year after year with certain expectations and the design must fulfill their needs. After all, why create a free calendar that no one wants? The purpose is a 12-month top-of-mind presence on their refrigerator.
Roles and responsibilities:
Concept development; art direction; design development and execution