The Springleaf loan document envelope was developed as a packaging solution for the branch network. The closing paperwork that new accounts received had exceeded the capacity of the traditional trifold-size folder so a customer, large capacity envelope was designed.
The document envelope creative was designed to convey the core business value of customer commitment. Additionally, an invitation to participate in a customer satisfaction survey was added to capture data at a favorable point in the customer life cycle.
Roles and responsibilities:
Concept development; art direction; design development and execution