The welcome brochure was designed to and mailed to customers impacted by a large account transfer project. The brochure was part of a package notifying the customer that their account had been transferred to Springleaf from another major lender. Details included their new account servicing options, Springleaf customer benefits, springleaf.com website overview and a quick-reference guide with contact information.
Roles and responsibilities:
Content development; art direction; design development and execution