The team was presented the challenge of delivering a plan to rapidly solicit customer testimonials about their experience with Springleaf in preparation for a planned brand campaign. The proposed plan of action included a low-effort deployment of a targeted email offering a user-directed donation as an incentive for responding. A long-term plan for utilizing the responses via social media and corporate website was presented as an add-on to the original brief.
Roles and responsibilities:
Concept development; art direction