In response to market research that determined the need for increase brand awareness in multiple markets, messaging was developed that focused on the fact that Springleaf was a part of local communities and also educated consumers about their options. The multichannel campaign included:
- Cable advertising on national networks
- Local Radio Spots
- Outdoor Advertising
- Newspaper Ads
- High School Sponsorships
Roles and responsibilities:
Concept development; art direction; script writing; storyboard development; production management
