JELD-WEN Building Products Branding

The MiraTEC and Extira (JELD-WEN Building Products) brand update positioned the brands for success in a highly competitive market. Using a data-driven approach informed by in-house and 3rd-party field survey data, content points and visuals were developed that answered key consumer concerns.

The program was extensive and rolled out as materials were renewed for cost efficiency. Key touch-points included:

  • Brand standards
  • Unified product website (formerly multiple sites)
  • Updated print literature set

Roles and responsibilities:
Survey development, execution and data analysis; Creative direction; art direction; design development and execution

Product Manufacturing Overview

The product manufacturing video was developed in order to address the differences between the proprietary TEC process and other visually similar products. The film provides a tour of the Towanda, PA manufacturing facility as well as an introduction to product features and benefits.

Roles and responsibilities:
Creative direction, script writing, director of cinematography

Service Finance Field Sales Kit

Service Finance is a B2B finance organization that requested consultation for a new field sales kit. The kit was designed as a leave-behind folder of concise materials that clearly outlined the benefits an in-house financing solution could offer businesses. A folder was chosen in order to allow flexible usage that could be customized when needed with rate sheets and new program offerings.

The basic kit included:

  • Custom branded presentation folder
  • Program overview brochure
  • Mobile app promotion sell sheet

In addition to the print kit, a digital kit for electronic distribution was also created.

Roles and responsibilities:
Creative direction, package design, copy writing, creative development and execution

Loan Doc Envelope

LoanDocThe Springleaf loan document envelope was developed as a packaging solution for the branch network. The closing paperwork that new accounts received had exceeded the capacity of the traditional trifold-size folder so a customer, large capacity envelope was designed.

The document envelope creative was designed to convey the core business value of customer commitment. Additionally, an invitation to participate in a customer satisfaction survey was added to capture data at a favorable point in the customer life cycle.

Roles and responsibilities:
Concept development; art direction; design development and execution

Go Paperless!


The Go Paperless! campaign was developed to support the business desire to build increased enrollment in paperless billing statements. The campaign was proposed and launched with a multi-channel approach educating customers about the benefits and ease-of-use of paperless billing. Messaging was added to monthly printed billing statements, direct mail touted the option of paperless as a customer benefit and a popup window advertising the program was placed in the online account management portal. Key employee groups were also educated on the program with provided support materials.

Roles and responsibilities:
Concept development; art direction; design development and execution


Annual Catalog


The annual Bandshoppe Catalog was the company’s primary sales tool. Distributed twice each year, with different covers to keep the design fresh, the catalog showcased the range of product lines offered. Decisions about featured products were made based on sales data as well as the need to showcase possibilities in a business that catered to custom-design needs from many customers.

Roles and responsibilities:
Concept development; art direction; print layout design and execution; product design (dance wear, band uniforms, flag design); photography direction