The MiraTEC and Extira (JELD-WEN Building Products) brand update positioned the brands for success in a highly competitive market. Using a data-driven approach informed by in-house and 3rd-party field survey data, content points and visuals were developed that answered key consumer concerns.
The program was extensive and rolled out as materials were renewed for cost efficiency. Key touch-points included:
- Brand standards
- Unified product website (formerly multiple sites)
- Updated print literature set
Roles and responsibilities:
Survey development, execution and data analysis; Creative direction; art direction; design development and execution